Yesterday’s online issue of wwd.com, often referred to as “the beauty bible” for beauty and fashion insiders, features an article about the increasing popularity of niche fragrances. Hip readers of The Perfume Bee (that means you!) already know that niche perfumery is “where it’s at!” It is nice to see this recognition in the mainstream fashion industry.
Included in the article is an interview with Sniffapalooza’s founder, Karen Dubin. She points out that when given the opportunity to smell niche fragrances, customers will notice the difference in sophistication between niche scents and more commercial scents. “People,” she adds, “are looking beyond department stores to find something really special.” You go, Karen!