Friday, March 23, 2007

Niche Fragrance Launch: Two New Scents from "Eau d'Italie"

Eau d'Italie
Sienne l'Hiver and Bois d'Ombre
image source:

The 3-year old niche fragrance line Eau d'Italie, has announced the creation of two new scents: Sienne l'Hiver (Siena in Winter) and Bois d'Ombre (Woods of Umbria). The fragrances were blended by French perfumer Bertrand Duchaufour (Créations Aromatiques) and were inspired by the Italian winter. The co-founders of Eau d'Italie, Marina Sersale and Sebastián Alvarez Murena, had originally planned on launching just one fragrance inspired by winter in Italy.

"We wanted to work on the idea of winter in Italy, so we sent the perfumer some ideas. He came back to us with two very unique and completely different proposals, both of which we loved and decided to work on, with the intention of later choosing between them," said Sersale. "In the end we decided to launch both of them. What we create depends very much on what inspires us, and this allows us a lot of creative freedom." (via

The unisex fragrances are described (by Eau d'Italie) as follows:

Sienne l'Hiver: an earthy fragrance composed of subtle nuances like coal roasted chestnuts, black olive, autumn leaves and truffles followed up by French straw, iris root and white musk.

Bois d'Ombre: a deep woodsy scent with hints of cognac, leather, iris root and vetiver.

The fragrances, both to be available in 3.4-oz. bottles eau de toilette, will retail for $120 each and will be available in the U.S. in June. Retailers will include Lafco in New York and Los Angeles and Takashimaya (tel. 212-350-0100) in New York.

To read more about Eau d'Italie, please visit

No comments: